Create UTM-Tagged URLs to Track Your Marketing Campaigns
Use Unolink's free UTM Builder to create clean, trackable URLs that work seamlessly with Google Analytics. Whether you're running ads, sharing on social, or sending emails, adding UTM parameters helps you attribute traffic, measure results, and optimize your campaigns—all without code or guesswork.
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FAQs
Frequently Asked Questions
What is a UTM builder and why should I use it?
A UTM builder helps you add tracking parameters to your URLs, making it easier to track where your traffic is coming from in tools like Google Analytics.
How do I create UTM parameters for my marketing campaign?
With Unolink's UTM builder, just enter your destination URL and fill in campaign details like source, medium, and name. Your tagged link is generated instantly.
Which UTM parameters are required?
Typically, 'utm_source', 'utm_medium', and 'utm_campaign' are required to identify the traffic origin, type, and campaign name respectively.
Can I use UTM links for social media posts?
Yes. UTM links are especially useful for social media, email, and ad tracking to understand which channels drive the most engagement.
Do UTM parameters affect SEO?
No, UTM parameters don't affect your SEO rankings. However, they should be used on links shared externally, not on internal site navigation.
Does Unolink automatically shorten UTM-tagged URLs?
Yes. Unolink combines UTM tracking with branded short links, making long URLs easy to share and analyze.
Ready to Simplify Your Links and Boost Performance?
Start creating branded short URLs, tracking clicks, and optimizing campaigns in minutes with Unolink.